We're excited to welcome two exceptional marketers: Alex Weinstein, (Hungryroot, Grubhub) & Marjorie Chelius (Mockingbird, Native), to dive into attribution with the Guild. The conversation will start with a deep dive from them into the evergreen hot topic of attribution followed by hopefully a rich Q&A/discussion with other attendees. We'll get into topics like:
- What is attribution and why does it matter?
- Attribution considerations for different business models
- How are Marjorie and Alex's teams solving for, approaching, and resourcing attribution?
- A current snapshot of what's working & what's not
- The modern attribution stack
and much more...