We're excited to welcome two exceptional marketers: Alex Weinstein, (Hungryroot, Grubhub) & Marjorie Chelius (Mockingbird, Native), to dive into attribution with the Guild. The conversation will start with a deep dive from them into the evergreen hot topic of attribution followed by hopefully a rich Q&A/discussion with other attendees. We'll get into topics like:

  • What is attribution and why does it matter?
  • Attribution considerations for different business models  
  • How are Marjorie and Alex's teams solving for, approaching, and resourcing attribution?
  • A current snapshot of what's working & what's not
  • The modern attribution stack

and much more...