A Masterclass on Storytelling and Brand Messaging

Jeff Yoshimura is a GTM veteran who has helped build legendary brands at Snyk, Elastic, Zuora, and Salesforce. As the CMO of Snyk for the past 2.5 years, Jeff helped the company define and lead a new category, developer security.

Previously, Jeff led marketing for five years at Elastic, leading its global expansion from its open source roots to an IPO in 2018 and more than $500M in revenues. Jeff was also a founding team member at Zuora, where he helped create the Subscription Economy, and was also one of the first few hundred employees at Salesforce.

In this private CMO Guild session, Jeff will share:

  • Strategies for crafting product messaging and a compelling company story
  • How to properly enable your teams with messaging that drives results
  • Critical lessons he's learned building iconic brands
  • And more...

About Guilds by FirstMark

Guilds by FirstMark are private, invite-only communities for exceptional C- and VP-level leaders from breakout technology companies.

The Guilds come to life through regular live events, online community, and a library of resources and insights that are only available to members.