Marketing budgets are being revisited across the board with renewed scrutiny, thanks to the challenging economic landscape.

Too often, Marketing leaders are at the mercy of Finance teams making snap decisions about budget cuts.

It’s now more critical than ever for CMOs to ensure planning, reporting and performance ties Marketing spend-to-pipeline, pipeline contribution rates and bookings.

In this exclusive session, Lindsay Bayuk, CMO at Pluralsight, will share:

  • Strategies for building trust and strong partnerships with Finance
  • Critical metrics your Finance team needs to see from you
  • How her team has built and honed their attribution model
  • How her team improved spend-to-pipeline efficiency and bookings attainment

And of course, we'll leave plenty of time for Q&A.

About The Speaker

Lindsay Bayuk is CMO at Pluralsight where she has been for over 6 years, through its $3.5B acquisition by Vista in 2020. Prior to Pluralsight, Lindsay was VP Product Marketing at Price Intelligently and Head of Product at Pure Chat.

About Guilds by FirstMark

Guilds by FirstMark are private, invite-only communities for exceptional C- and VP-level leaders from breakout technology companies. The Guilds come to life through regular live events, online community, and a library of resources and insights that are only available to members. Know an incredible CMO who should be a Guilds member? Refer them here.