About Our Guest

Isabelle Winkles is the Chief Financial Officer of Braze, the customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Isabelle oversees all finance and revenue operations at Braze, and led the company through its successful $8B IPO in 2021.

About This Session

When Isabelle joined Braze at the start of 2020, gross margin was one of the most critical metrics to improve. In short order, she was able to improve their gross margin by more than 500 basis points, driving increasingly positive unit economics that would set the company up for success through its IPO and beyond.

In this talk, Isabelle will share a specific cross-functional playbook she has successfully employed to improve gross margin.

If you are currently working to improve your unit economics (which in the current market is more critical than ever), you won't want to miss this session!

We'll be leaving plenty of time to take questions from the audience as well.

About Guilds by FirstMark

Guilds by FirstMark are private, invite-only communities for exceptional C- and VP-level leaders from breakout technology companies. The Guilds come to life through regular live events, online community, and a library of resources and insights that are only available to members. Know an incredible leader who should be a Guilds member? Refer them here.