How to Double your Marketing Spend Efficiency
In this session, Amanda Malko (fmr. CMO of G2), will discuss:
- Why tracking marketing spend efficiency is critical
- How to calculate your spend efficiency, as well as the potential impact of incremental improvements on revenue
- What G2 did to 2.5x their marketing spend efficiency
- Strategies for getting started with tracking and increasing your spend efficiency
- A maturity model that shows what "good" looks like at different stages
We'll be leaving plenty of time to take questions from the audience as well!
About Our Guest
Amanda Malko is the former CMO of (and current Advisor to) G2, the world's largest software marketplace with over $100M in ARR and valued at well over $1B. G2 reaches 60M+ software buyers every year and has customers like Salesforce, Hubspot, Zoom, and Lyft. Previously, Amanda led the Partner Program and Academy at Mailchimp, which was acquired by Intuit for $12B.
About Guilds by FirstMarkGuilds by FirstMark are private, invite-only communities for exceptional C- and VP-level leaders from breakout technology companies. The Guilds come to life through regular live events, online community, and a library of resources and insights that are only available to members. Know an incredible CMO who should be a Guilds member? Refer them here.