The Impact of AI on B2C Marketing Teams Peer to Peer

About This Session

‍This peer-to-peer discussion is intended to explore the impact of AI on B2C Marketing Teams with a particular focus on new AI tooling, strategies, and challenges.

‍Each participant should plan to share one thing that your team is already doing; and one thing that you're beginning to explore as it relates to AI.

About Guilds by FirstMark

‍Guilds by FirstMark are private, invite-only communities for exceptional C- and VP-level leaders from breakout technology companies.

The Guilds come to life through regular live events, online community, and a library of resources and insights that are only available to members.

How an Event Works

Flavors of Events (Firesides/Showmes)

There are three types of Guild events, each typically 45m-1hr long, fully opt-in, and private hosted virtually (hopefully in person soon!).

Focused on Tactics, Not Fluff

We work hard to drive our guest speakers towards sharing the non-obvious, 201- & 301-level tactics with Guild members. Avoiding, at all costs, any fluff.

We Focus So You Can Engage

As part of every Guild event, there is a dedicated scribe from FirstMark who focuses on note-taking and curating key takeaways so that you can engage freely.

The Impact of AI on B2C Marketing Teams

How an Event Works

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