Companies have had to make significant budget changes over the last 18 months, and as we look ahead to 2024 and beyond, it's important to take a data-driven approach to the budgeting process to set your team up for success and provide the highest likelihood of goal attainment.

Indeed is the #1 marketplace for hiring and getting hired, and given the significant changes over the last year to both the job market and financial markets, they have adapted their Marketing budget to meet the moment and continue driving performance. To successfully allocate their $1B Marketing spend, Indeed CMO Jessica Jensen and her team have taken a data-driven approach that has allowed them to continue to achieve strong outcomes throughout this highly dynamic market.

In this members-only discussion, Jessica will share:

  • How Indeed's Marketing budget is allocated
  • Important changes they've made (and plan to make) to the budget going forward
  • The data points they looked at to make key budget decisions
  • Key observations and learnings from this process
  • and more...

There will also be plenty of time for questions and discussion!

About The Speaker:

Jessica Jensen is Chief Marketing Officer (CMO) at Indeed. She is responsible for brand, communication, product and acquisition marketing globally. Before joining Indeed, Jessica was CMO at OpenTable. Prior to OpenTable, she led B2B marketing for Facebook, Instagram, Messenger and other Meta platforms. She has held leadership roles at Apple and Yahoo! and started her professional career at the Boston Consulting Group.

About Guilds by FirstMark:

Guilds by FirstMark are private, invite-only communities for exceptional C- and VP-level leaders from breakout technology companies. The Guilds come to life through regular live events, online community, and a library of resources and insights that are only available to members.

We run Guilds for engineering, AI, sales, finance, people, product, marketing, and more. If one of your C/VP-level peers would like access to a private community, please refer them here.