About This Event:
How you structure your organization at various stages of growth plays a critical role in the outcomes you achieve, and Sara Varni has seen every shape and size of Marketing organization. Sara spent over 10 years at Salesforce, becoming CMO of Desk.com, and then SVP of Marketing for Sales Cloud. She then joined Twilio as CMO, where she helped grow their revenue from $400M to $2.8B, during which time she also scaled their Marketing team from 80 people to 300. Currently, Sara is CMO of Attentive, the $5B+ mobile messaging platform.
In this members-only session, Sara will share:
- How top-performing Marketing teams can be structured at various stages of scale
- Structural strategies for driving Marketing team efficiency (especially when new headcount is limited or frozen)
- When and how to evaluate your Marketing org structure (how do you know when it's time to make a change?)
- How to make org structure changes as simple and smooth as possible for your team
There will also be plenty of time for Q&A!
About Guilds by FirstMark:
Guilds by FirstMark are private, invite-only communities for exceptional C- and VP-level leaders from breakout technology companies. The Guilds come to life through regular live events, online community, and a library of resources and insights that are only available to members.
We run Guilds for engineering, AI, sales, finance, people, product, marketing, and more. If one of your C/VP-level peers would like access to a private community, please refer them here.
