Pricing: Lessons Learned on Toast's Journey to $800M+ ARR with Toast's SVP, GM Enterprise

About Our Guest‍

Kelly Esten is the SVP, GM Enterprise at Toast, where she is responsible for translating customer needs and market insights into product roadmap, pricing, packaging and segmentation and launching new products and partnerships. In addition, she serves as Executive Sponsor for the Toast Mid-Market and Enterprise business.

‍About This Session

‍In this session, Kelly will be discussing pricing strategy and the critical lessons that the Toast team learned, enabling them to reach over $800 Million ARR.We'll be leaving plenty of time to take questions from the audience as well.

About Guilds by FirstMark

‍Guilds by FirstMark are private, invite-only communities for exceptional C- and VP-level leaders from breakout technology companies. The Guilds come to life through regular live events, online community, and a library of resources and insights that are only available to members. Know an incredible leader who should be a Guilds member? Refer them here.

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Flavors of Events (Firesides/Showmes)

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Focused on Tactics, Not Fluff

We work hard to drive our guest speakers towards sharing the non-obvious, 201- & 301-level tactics with Guild members. Avoiding, at all costs, any fluff.

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As part of every Guild event, there is a dedicated scribe from FirstMark who focuses on note-taking and curating key takeaways so that you can engage freely.

Pricing: Lessons Learned on Toast's Journey to $800M+ ARR

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