About Our Guest
Maya Prosor is the Chief Business Officer at Lemonade, the revolutionary insurance company that launched in 2015 and went public in 2020. Previously, Maya worked at Powermat Technologies, heading all US partnerships including Starbucks, McDonald’s, and more.
About This Session
Lemonade launched in 2015, taking on both well-funded upstart competitors, and massive industry incumbents with enormous budgets and instant brand awareness. Yet despite the odds stacked against them, 5 years after coming to market, Lemonade successfully went public, bringing in $200M+ in 2022 revenue.Getting there took the right combination of strategy, risk-taking, and creativity, and in this session, you'll learn how Lemonade...
- Identified specific areas where their size and agility could be used as an advantage compared to their large, slow competitors,
- Built and executed an effective digital strategy, despite their competitors spending massive amounts of money on paid search,
- Turned being sued by T-Mobile over their use of the color pink into a win,
- And other creative and highly effective tactics
If you are currently going up against competitors who have more funding, more credibility/history, and/or more brand awareness in the market, you won't want to miss this one.
We'll be leaving plenty of time to take questions from the audience as well.
About Guilds by FirstMark
Guilds by FirstMark are private, invite-only communities for exceptional C- and VP-level leaders from breakout technology companies. The Guilds come to life through regular live events, online community, and a library of resources and insights that are only available to members. Know an incredible leader who should be a Guilds member? Refer them here.