About This *Landmark* Session

Join us for a truly unique Product Guild session: an AMA with Bruce Falck, who was most recently GM of Revenue Product at Twitter. As a (now former) Tweep, Bruce joins us for an honest, candid, and entirely off-the-record AMA about what it's like to run a public-scale revenue product. We'll discuss major inflection points in Twitter's monetization journey, unpack the many things that Twitter got very right, and on the flip side, some of the things that can go awry at public scale--all in the spirit of helping every attendee understand what will make or break organizations at all stages.

Our Guest Lecturer

Bruce Falck was most recently the GM of Revenue Product at Twitter, a post he held from 2017 through Twitter's eventual take-private transaction by Elon Musk. As GM of Revenue Product, Bruce was responsible for transforming the core ads-driven revenue engine of one of the world's top internet properties. Bruce's background uniquely suited him to this challenge, having served as CEO of Turn (acq by Amobee) and COO of Brightroll (acq by Yahoo.)