Throwing Out the Playbook to Increase Win Rates & Sales Cycle Velocity with ServiceTitan CRO, Ross Biestman

Ross Biestman is CRO at ServiceTitan, the multibillion-dollar cloud platform that enables the entire end-to-end operations of services companies, most recently reported to have passed $600M in ARR and a $7B+ valuation. Over his 5+ years at the company, Ross has led their GTM functions, and through the extraordinary work by their high-performing teams, they have achieved incredible win rates, sales cycle speed and predictability, and are fortunate to change lives in the process.

In this private CRO Guild session, Ross will share:

An approach to managing AEs, SDRs and lead routing that flips the standard SaaS playbook on its head
How simple and consistent changes can dramatically accelerate sales cycles
Tactics that have helped ServiceTitan achieve exceptional competitive win rates
And much more.

How an Event Works

Flavors of Events (Firesides/Showmes)

There are three types of Guild events, each typically 45m-1hr long, fully opt-in, and private hosted virtually (hopefully in person soon!).

Focused on Tactics, Not Fluff

We work hard to drive our guest speakers towards sharing the non-obvious, 201- & 301-level tactics with Guild members. Avoiding, at all costs, any fluff.

We Focus So You Can Engage

As part of every Guild event, there is a dedicated scribe from FirstMark who focuses on note-taking and curating key takeaways so that you can engage freely.

Throwing Out the Playbook to Increase Win Rates & Sales Cycle Velocity

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