About This Event:
It's nearly impossible to go on Twitter (Okay, X) these days without seeing a least one tweet (or 20) praising Eight Sleep. In a very short period of time, Eight Sleep has been able to create (and dominate) the sleep market. While having a superior product and continuously innovating has been critical to their success, it's impossible to talk about their meteoric rise without talking about their Marketing strategy as well.
In this members-only talk, Eight Sleep Cofounder & VP of Brand and Marketing Alexandra Zatarain will be diving deep into:
- Eight Sleep's most effective customer acquisition channels
- What a best-in-class podcast marketing strategy looks like
- The role of influencers in Eight Sleep's growth
- How Eight Sleep is finding immense success with Twitter (X) ads
- Key insights and lessons from Eight Sleep's explosive growth journey
- and more...
There will also be plenty of time for Q&A / discussion.
About Guilds by FirstMark:
Guilds by FirstMark are private, invite-only communities for exceptional C- and VP-level leaders from breakout technology companies. The Guilds come to life through regular live events, online community, and a library of resources and insights that are only available to members.
We run Guilds for engineering, AI, sales, finance, people, product, marketing, and more. If one of your C/VP-level peers would like access to a private community, please refer them here.
