As CMO of Wayfair, the $12B+ online home retailer, CMO Bob Sherwin's team manages a breadth of channels and campaigns virtually unmatched anywhere else in commerce.

And, as every marketing leader knows, effectively managing all of the marketing levers across the business requires a reliable playbook for attribution. Yet, paradoxically, few marketers are satisfied with their approach to attribution.

In this private CMO Guild session, Bob unpacks:

- How Wayfair manages attribution today at a global multibillion-dollar scale

- What early, mid, and growth stage business should and shouldn't adopt in your own businesses

- Common traps that companies fall into, including over-complicating and over-engineering attribution

- How a consistent, reliable approach to attribution will enable your team to move faster