Jeff Yoshimura is a GTM veteran who has helped build legendary brands at Snyk, Elastic, Zuora, and Salesforce.
As the CMO of Snyk for the past 2.5 years, Jeff helped the company define and lead a new category, developer security. Previously, Jeff led marketing for five years at Elastic, leading its global expansion from its open source roots to an IPO in 2018 and more than $500M in revenues.
Jeff was also a founding team member at Zuora, where he helped create the Subscription Economy, and was also one of the first few hundred employees at Salesforce.
In this private CMO Guild session, Jeff shares:
- Strategies for crafting product messaging and a compelling company story
- How to properly enable your teams with messaging that drives results
- Critical lessons he's learned building iconic brands
- And more...