Kim Caldbeck is the Chief Marketing Officer at Coursera (NYSE:COUR), one of the largest online learning platforms in the world—and it is only 9-year-old. Kim has been with Coursera for over six years and has been CMO since 2018. Previously, she held various marketing roles at Facebook.
Kim, who served as CMO of Coursera leading up to and through its 2021 IPO, joined the CMO Guild to unpack the structured framework that Coursera uses to validate product market fit for every new feature and product they release. With a deliberate, repeatable process -- which manifests in organization-wide "PMF Sprints" -- Kim and the Coursera team have maintained the ability to execute nimbly at public scale.