Lindsay Bayuk is CMO at Pluralsight where she has been for over 6 years, through its $3.5B acquisition by Vista in 2020. Prior to Pluralsight, Lindsay was VP Product Marketing at Price Intelligently and Head of Product at Pure Chat.
Marketing budgets are being revisited across the board with renewed scrutiny, thanks to the challenging economic landscape. Too often, Marketing leaders are at the mercy of Finance teams making snap decisions about budget cuts.It’s now more critical than ever for CMOs to ensure planning, reporting, and performance are being tied to Marketing spend-to-pipeline, pipeline contribution rates, and bookings.In this private session, Lindsay Bayuk, CMO at Pluralsight, shares:
- Strategies for building trust and strong partnerships with Finance
- Critical metrics Finance leaders need to see from Marketing leaders
- How her team has built and honed their attribution model
- How her team improved spend-to-pipeline efficiency and bookings attainment