Customers are becoming increasingly difficult to reach across most channels. Yet some companies have figured out how to break through, and few exemplify that better than Eight Sleep.
It's nearly impossible to go on Twitter (Okay, X 🙄) these days without seeing multiple tweets praising Eight Sleep. In a very short period of time, they have been able to dominate the sleep market, with Twitter, podcast, and influencer marketing playing a large role.
In this members-only talk, Eight Sleep Cofounder & VP of Brand and Marketing Alexandra Zatarain will be diving deep into:
- Eight Sleep's most effective customer acquisition channels
- What a best-in-class podcast marketing strategy looks like
- The role of influencers in Eight Sleep's growth
- How Eight Sleep is finding success with Twitter (X) ads
- Key insights and lessons from Eight Sleep's explosive growth journey