Art Levy is Chief Strategy Officer of Brex, the financial management platform for global enterprises most recently valued at $12B+. Brex provides a breadth of financial management tools including expense management, card, travel, and beyond.
As Chief Strategy Officer, Art has helped Brex navigate critical turning points in the company's astronomical growth--and perhaps most important among those is positioning. To borrow the definition of one of Art's favorite thinkers, positioning "...defines how your product is a leader at delivering something that a well-defined set of customers cares a lot about."
In this members-only, off-the-record Guild session, Art shares:
- A concrete framework that Product, Marketing, and Strategy leaders can follow to conduct effective positioning exercises with your team;
- Explore a real-world case study of how Brex's very deliberate positioning served as a foundational catalyst for breakout growth;
- Unpack some of the specific ways that positioning affected the entire Brex organization; from Product to Marketing and Sales, and beyond