As Chief Strategy Officer, Art has helped Brex navigate critical turning points in the company's astronomical growth--and perhaps most important among those is positioning. To borrow the definition of one of Art's favorite thinkers, positioning "...defines how your product is a leader at delivering something that a well-defined set of customers cares a lot about."

In this members-only, off-the-record Guild session, Art  shares:

  • A concrete framework that Product, Marketing, and Strategy leaders can follow to conduct effective positioning exercises with your team;
  • Explore a real-world case study of how Brex's very deliberate positioning served as a foundational catalyst for breakout growth;
  • Unpack some of the specific ways that positioning affected the entire Brex organization; from Product to Marketing and Sales, and beyond